Prepare your game for funding before you pitch, launch, or apply.
Get clear on what your game actually needs financially before you spend money in the wrong place.
Start with the Funding Prep Workbook to understand what budget you need and how to prepare for it.
Most indie games do not fail because the idea is bad.
They struggle because the funding story is unclear.
The Indie Game Funding Prep Workbook helps you turn your game idea, prototype, or demo into a clearer, more fundable project by walking you through the key questions publishers, grantors, backers, and partners will quietly ask before they say yes.
- Understand what is missing, what needs proof, and what you should fix before putting your game in front of people who can fund it.
- Find the gaps in your positioning, proof, budget, and plan before publishers, grantors, or backers find them for you.
- Clarify what your game already proves, what still feels risky, and what needs to change before you ask for funding.
- See your project through the eyes of a funder, so you can fix the weak spots before the conversation starts.
- Self-guided workbook format
What this workbook helps you clarify…
Made for indie game developers who want to be taken seriously.
Your game’s funding story
A fundable game needs more than a cool mechanic or pretty screenshots. It needs a clear reason why this game should exist, why people will care, and why now is the right time to support it.
Your audience and market fit
Funding is easier when you can show who your game is for and why those players are likely to care.
What you need to proof and how
Publishers, grantors, and backers are not just judging your idea. They are looking for evidence.
Your budget and production reality
A beautiful dream still needs a believable plan. You will map out what you need funding for, where the money goes, what scope is realistic, and what risks need to be addressed before someone trusts your project.
Your funding path
Not every game should go to Kickstarter. Not every game is right for publishers. Not every grant is worth chasing. This workbook helps you compare possible funding routes and understand which ones make sense for your game, your team, and your current stage.
This is for you if…
- You have a promising indie game, but you are not sure how to explain why it should be funded.
- You are preparing for Kickstarter, grants, publishers, investors, or public funding opportunities.
- You know your game has potential, but your positioning, audience, budget, roadmap, or pitch still feels messy.
- You want a practical, structured way to think through your funding strategy before spending months on outreach.
- You want to stop guessing what funders and publishers want to see.
What it includes.
The Indie Game Funding Prep Workbook includes guided questions, reflection prompts, practical checklists, and strategy exercises to help you prepare your project for serious funding conversations.
- Simple game budget calculator
- Monthly burn-rate worksheet
- Funding goal calculator
- Kickstarter readiness cost breakdown
- Publisher pitch budget prep
- Grant application preparation checklist
- “What can I afford right now?” decision tree
- 90-day funding preparation plan
Created by Gentleland
If the workbook reveals that your game needs deeper strategy, campaign planning, funding preparation, or pitch support, apply to Gentleland and tell us where you are in development.